The Digital Junk Drawer

Post Less, Profit More with Rebecca Stanisic

Episode Summary

In this episode, Rebecca Stanisic shares her refreshing take on content creation, advocating for a simplified, intentional approach over the overwhelming "post more" mentality. With 15 years of experience in content strategy, Rebecca reveals why posting less but with greater purpose can lead to better business outcomes, and how to break free from the pressure of constant content creation without sacrificing growth.

Episode Notes

Hey there, I'm Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and actionable strategies.

In this episode, I'm chatting with Rebecca Stanisic, a content strategist who helps overwhelmed business owners create content that works smarter, not harder. Rebecca shares:

• Why more content isn't always better and how to make your existing content work harder for you
• The "3-1-1 approach" to content planning that allows for both structure and flexibility
• How to measure content effectiveness beyond vanity metrics
• Why clarity in your business goals is essential for stress-free content creation

If you've ever felt overwhelmed by content creation, struggled with consistency, or wondered if you really need to "do it all" on social media, this episode is for you.

What You'll Learn in This Episode

1. How to simplify your content strategy without sacrificing impact
2. Why consistency in messaging matters more than frequency of posting
3. The importance of aligning content creation with your business goals
4. How to break free from the "post more" mindset and create with intention

Links and Resources Mentioned

• Learn more about Rebecca's work: RebeccaStanisic.com
• Sign up for Rebecca's newsletter: RebeccaStanisic.com/newsletter
• Follow Rebecca on social media: @BitofMomsense
• Ready to turn your beautiful mess into strategic success? Visit TheMainStage.ca